While Denny’s American social accounts relied on meme-centric social content, their Canadian counterpart wanted a social media presence that felt more genuine and focused on their home-style food, service and reliability. For this project, I created a social strategy that outlined their content themes, platform positioning, set a posting schedule and outlined engagement strategies. On a monthly basis, I provided content calendars, created graphic and video assets and reported on content performance.
Below are examples from this project.
Social Media Content
Stop Motion Graphics
Coming soon.