Rolling Meadow Dairy

When Rolling Meadow Dairy approached our agency, they were coming off a two-year posting hiatus and a rebrand. To generate new buzz around their grass-fed products, they required a relaunch plan, a social media strategy, lifestyle and food photography, and more.

Beginning with a comprehensive industry analysis, we surveyed the marketplace to find RMD’s social media niche. The resulting strategy focused on the brand’s unique selling points while encouraging community engagement. Execution involved:

Content Creation

• Monthly client-facing editorial meetings established alignment.
• Monthly editorial shoots with mood boards and art direction.
• Post-production and photo editing created a consistent look and feel across all visual assets.
• Monthly editorial calendars (imagery, assets, hashtags, etc.) established a consistent posting schedule.
• Experimentation with content types (ie: cinemagraphs) provided new ideas. 
• Organized contest content to promote new product launches.

Content Amplification

• Targeting prospective and remarketing audiences to increase engagement and reach (brand awareness).

Below are examples from this project.

Social Media Content

Stories

Cinemagraphs

Art Direction

Photography

Results